Selena Gomez is the Newest Pantene Hair Care Spokesperson

There’s a new head of hair that’s getting some serious love from Pantene—and it belongs to Selena Gomez. The actress/singer was just announced as the newest ambassador for the hair care brand’s newest campaign dedicated to strong hair. It doesn’t come as that much of a shock to us, considering her knack for having—what we can calculate via social media, anyway—like zero total bad hair days. From silky smooth and healthy-looking blowouts to halo braids, Selena’s hair always seems incredibly healthy and beautiful.

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But Selena isn’t the first mega-star to pair up with everyone’s favorite hair care brand: superstar Gisele Bundchen was announced as a Pantene ambassador in 2013, which we say isn’t a bad head of hair to follow. Gomez is no stranger to amazing collaborations: in the past, she’s worked with Adidas and Kmart to bring her unique sense of style to the world. But working with Pantene was a whole new world for Selena, though the product isn’t new to her at all.

“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador,” said Selena in a press release announcing the big news. “Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves.”

“My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”

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The behind-the-scenes video showcases Selena doing hair flips, smizing, and basically doing what every girl does in front of the mirror when no one is watching. Her Pantene campaign kicks off in August, but until those ads are released, we’ll just be studying this video to figure out all of her hair secrets. After all, doesn’t every girl want to step up her hair flip game?

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